SME’s are essential for the economic development of every country. In Switzerland, SMEs represent 99.7% of the total of enterprises in the country. Moreover, they provide work for 67% of the total population. 88% of swiss enterprises have been affected by the situation caused by the COVID-19, particularly in the retail, catering, cultural and sporting sectors. Given the importance of the situation, it is crucial to have professionals with marketing and innovative ideas who can see beyond this crisis.

What is a digital marketing specialist?

After looking for ways to explain what I do to my family and friends, I came up with this simple analogy: think of your digital marketer as a Lego builder. Consider the different elements that compose a digital strategy as Lego blocks; a website, a mobile app, advertising campaigns, social media channels, SEO strategy, content marketing, loyalty program, and analytics. A digital marketer’s job is to build a strategy that will increase brand awareness and profit by combining all of these elements.

Most people who dedicate themselves to digital marketing, tend to focus only on specific sectors such as social media, website development, analytics, brand content, or advertising.

Experienced digital marketer specialists are hard to find on the market.

But working with someone who has solid experience in a variety of digital sectors, adds more value to organizations.

How are most small and medium businesses using marketing?

I often think about small and medium businesses that may not have invested in establishing a digital marketing strategy before COVID-19.

Think back to a time before COVID-19, and to all the places you went to where the business NEVER created an activation process to ask for your name, your email address, or even your phone number.

Most businesses limit themselves to creating a social media account, sometimes maybe a website, and in very few cases a small email database. The customer database is a countless treasure and few people know how to make the best use of it.

This is just one example that shows us how most companies are not ready to sell more proactively. We live in an omnichannel world where the customer, regardless of the point of contact, be it physical or digital, is waiting for an integrated service experience.

The role of the digital marketing specialist in your organization

The digital marketing specialist is THE person who will help you onboard your organization into the digital world. With the support of all decision-makers and stakeholders, they can change workflows and align other areas of the organization , as they make the modifications necessary to create an omnichannel experience for the consumer.

One of their tasks could be a thorough analysis of your website. To do so, these are some of the actions they would undertake:

• Measure the charging times of the website;
• Validate the structure of the Web site for the assurance that is aligned with the objectives of the enterprise;
• Travailler main dans la main avec l’équipe éditoriale autour des best pratiques pour dévelopment du content de qualité pour le web;
• Establish the strategy of optimization of motorcycles of recherche;
• Proposing the best strategy for the meter in place of an e-commerce solution in the form of votre cible;
• S’assurer that les metriques measure les indicators de performance clés (KPI);
• Creation of rapports for all levels of management;
• Fournir a monthly report on recommendations and an action plan;

That was a simple peek into a digital marketing specialist’s daily routine!

As you can see, this kind of specialist not only has numerous hard skills and soft skills but also the technical knowledge to understand how each digital element works individually and in an ensemble.

A digital marketing specialist can also convince people, negotiate with internal and external stakeholders, as well as present ideas and proposals at all levels of management.

The next time you are looking to implement digital marketing best practices to grow your business, you could contact your future Digital Marketing.

Source : GBNEWS.CH

This is not in any case a call for the investment